Social Media Engine
Social Media 2.0 | the new dawn of Digital Marketing. A ‘Social Media Engine’ is a digital data aggregator that is programmed to consolidate digital publication from Social Media Platforms. The consolidated digital data is later published on the original content owners website in the sequence of date and time that they were published. The digital data can be in the form of text, image, gif, or video. The primary task of Social Media Engine is to mine digital data from across Social Media Platforms published by respective owners, host that data on the original publishers website and arrange them in a way they become searchable for users from one place.
This way users can read across all digital publications from the original publishers website instead of visiting different Social Media Platforms. Also, the original content owner is able to create a repository of their digital content on their website using Social Media Engine, this way they have a backup of all their digital campaigns. This ability and functionality offered by Social Media Engine marks the new dawn of Digital Marketing, calling it Social Media 2.0.